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10 Packages found
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  • Back To School - Gold
    type: Package
    Back to School School is no longer out for summer. Fall sports season is upon us. Time to kick-off the year and unpack the big foam finger. These eager fans ...
    more info add to Campaign
  • Back To School - Silver
    type: Package
    Back to School School is no longer out for summer. Fall sports season is upon us. Time to kick-off the year and unpack the big foam finger. These eager fans ...
    more info add to Campaign
  • Fútbol Mania 2010 – Gold
    type: Package
    Road To The World Cup The Beautiful Game. Fútbol. Soccer. By any name, it’s unquestionably the World’s most popular sport. In 2009, the fi...
    more info add to Campaign
  • Fútbol Mania 2010 – Platinum
    type: Package
    Road To The World Cup The Beautiful Game. Fútbol. Soccer. By any name, it’s unquestionably the World’s most popular sport. In 2009, the fi...
    more info add to Campaign
  • Fútbol Mania 2010 – Silver
    type: Package
    Road To The World Cup   The Beautiful Game. Fútbol. Soccer. By any name, it’s unquestionably the World’s most popular sport. In ...
    more info add to Campaign
  • Hut, Hut…Click! – Platinum
    type: Package
    Fantasy Football In the stands, on the couch, and especially at the computer, fantasy football fans are passionate about the stats, scores, and their favorit...
    more info add to Campaign
  • Hut, Hut…Click! – Silver
    type: Package
    Fantasy Football In the stands, on the couch, and especially at the computer, fantasy football fans are passionate about the stats, scores, and their favorit...
    more info add to Campaign
  • PGA 2010 - Del Webb Father-Son Challenge
    type: Package
    PGA Events 2010 The Father/Son Challenge is an annual two person golf tournament for PGA Tour and Champions Tour golfers and (usually) their sons that is pla...
    more info add to Campaign
  • PGA 2010 - The Presidents Cup
    type: Package
    PGA Events 2010 The Presidents Cup is a series of men's golf matches between a United States team and an International Team representing the rest of the worl...
    more info add to Campaign
  • PGA 2010 - THE TOUR Championship presented by Coca-Cola
    type: Package
    PGA Events 2010 The Tour Championship (sometimes typeset as THE TOUR Championship) was historically the final event of golf's PGA Tour season. Since 2007, it...
    more info add to Campaign

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  • Taxonomy
    • Audience Channels

      The Active Female is concerned with general health and overall fitness, social activities and body & spirit building exercises. These very social sport enthusiasts are more health conscious consumers who make a point to hit the gym or maintain their weekly workout routines that include kickboxing, yoga and weight lifting. She influences family and friends to make healthy and eco-conscious purchasing decisions.

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      Affluents mainly consist of golf and tennis enthusiasts, but include fans and participants of other activities such as scuba, sailing and open wheel racing. This audience has discretionary income, and range from the aficionados and travelers to those who do business on the golf course and tennis court. These sport enthusiasts bring their passions online as they seek out the latest sports news, tips, technology and gear reviews on a daily basis.
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      Endurance Athletes are found on the Web's best cycling, running, triathlon and swimming sites. They run the gamut from first-timers to highly competitive athletes and passionate sports fans - all with a passion for long distance sports in common.
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      The Fitness Buff is concerned with overall health and well-being, with specific focus on strength training, core and cardio strength.  This individual slightly skews male, and is concerned with full body fitness, technique and improving performance.  His regular regimen extends to every aspect of his life from nutrition, apparel, equipment, and entertainment.   The Fitness Buff’s social circles tend to revolve around gym and exercise activities.   As a frequent, gym-goer (3-4 times a week minimum), this individual serves as an influencer for their friends and family related to health and performance.

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      MMA Addicts are passionate about Mixed Martial Arts - both the sport and the lifestyle. They are avid followers and frequently travel to events to watch their favorite fighters. Many use Mixed Martial Arts as a fitness regimen as well, and seek out information to help them accomplish their fitness goals.
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      This group can't resist an outdoor adventure. From hiking to skiing to mountain biking to rock climbing, this group does it all. This is a valuable audience for any advertiser looking to reach high spenders on gear and travel. They are influencers who have an affinity for authentic brands that align with and support their outdoor lifestyle.
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      Outdoor Sportsmen spend time in the "Great Outdoors" and love to fish and hunt. They are "do-it-yourself" guys who enjoy spending time outside with friends and family. Outdoor Sportsmen are passionate about these activities and make their purchase decisions with these activities in mind.   
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      In the stands, on the couch or at the computer, Sports Fans are passionate about their favorite sports, players and teams. Always online looking for stats, scores or managing their fantasy teams, this group is perfect for advertisers looking to reach educated males, 18-34 with disposable incomes.

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      Thrill Seekers are made up of sport enthusiasts dedicated to today's "action sports" including snowboarding, skateboarding, surfing and motocross. They are savvy tech adopters that use the Internet for product info/reviews, competitions results, weather reports and the latest news in their sport. They have a heavy concentration of 13 -30 year old males.
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      By targeting the Young Athletes audience category, Marketers can effectively reach high school and college athletes. These athletes are dedicated to their sport and make frequent purchases of sports apparel, as well as energy/sports drinks and health/beauty products.
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